Germany's beloved B2C app for resale market
“I improved Rebuy's buying funnel by restructuring the grading form to achieve 60% less cart abadonment.”
2x
faster grading completion
60%
decrease in cart abadonment
100%
scalable process
The users go through the selling process of the device and never finish the process.
Many customers who want to sell their old phones on rebuy are frustrated by the outdated and inconvenient grading process. They have to answer a long list of questions about the condition of their device, and then wait for a confirmation email with a price offer. If they accept the offer, they have to ship their phone to rebuy and wait for another email to confirm that the phone matches the description. This process can take several days or even weeks, and sometimes the offer is lower than expected or rejected altogether.
Rebuy offers a platform for buying and selling used cellphones. It aims to provide a convenient, fast and secure service for both buyers and sellers, as well as to reduce electronic waste and promote sustainability. Rebuy faces competition from several other players in the market, such as:
Swappie verifies the condition and functionality of each device before listing it, and provides buyer protection and customer support. it's main advantage is its low prices and high transparency, but its main drawback is its limited inventory and availability in certain regions.
Backmarket is a British company that buys used cellphones from consumers and resells them on its website. They offers free shipping, instant quotes and payment, and a 30-day return policy. It's main advantage is its simplicity and convenience, but its main drawback is its low offers and strict criteria for accepting devices.
Refurbed also buys and sells used cellphones, as well as other electronics, media and games. It offers free shipping, instant valuation and payment, and a 12-month warranty on all devices. It's main advantage is its wide range of products and services, but its main drawback is its low quality and customer satisfaction ratings.
Another factor that affects the old cell phone market is the exchange programs offered by some of the major smartphone manufacturers, such as Apple and Samsung. These programs allow customers to trade in their old devices for a discount on a new one, thus reducing the supply of old phones available for resale. This could pose a challenge for the old cell phone market, as it competes with other platforms that buy and sell used phones.
