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Germany's largest e-commerce for veterinarians

“I revived 60% of dormant accounts at B2B e-commerce with improved UX and efficient processes.”

3x

Faster checkouts

2k

new users

62%

revived users

Everything veterinarians need, from their favorite suppliers, available within a couple of click.

Heiland operates a Business to Business (B2B) online e-commerce platform for veterinarians to stock up their clinic supplies, from medicines to operation tools. Veterinarians can choose products from hundreds of suppliers under one roof. Just like amazon but for veterinarian supplies.


Traditionally, veterinarians have to call or email their favourite suppliers directly and order. The problem with traditional ordering includes:

  • Shuffle through multiple suppliers

  • Products out of stock

  • Change in pricing / freight cost

  • Manual inventory management

  • Missed campaign/promotion from suppliers

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